![]() The LVMH influence can only be a good thing. Charles & Keith is a young, fast-growing firm that is eyeing markets in China, US and Western Europe. The company owns several big-ticket fashion brands like Givenchy and Dior among others. LVMH is known for its expertise in branding. The alliance with LVMH will give the designer shoe company far greater exposure. ![]() The interest that was shown in the Singaporean company is a direct result of the immense growth that Charles & Keith has seen since its inception in 1996.Īccording to Charles & Keith’s chief executive and owner Charles Wong, it was not just about the money. Owned by brothers Charles and Keith Wong, it appears that the luxury shoe firm negotiated with several big investors before deciding to go with LVMH. L Capital Asia, LVMH’s private equity arm picked up a 20 percent stake in the shoe company. Charles & Keith is a fast fashion retailer that has achieved much international success. The SG$30 million (US$23.5 million) deal between LVMH and Charles & Keith was struck in November last year. On the contrary, this connection with the luxury conglomerate should spell great news for the designer shoe brand. In this case, at least, there will not be apprehensions regarding LVMH’s ambitions. So when multinational luxury goods conglomerate LVMH (Louis Vuitton Moet Hennessy) invested in the brand back in 2011, you knew the dynamic, designing duo, brothers Charles and Keith Wong. This time around, LVMH has put its money in the shoe business by acquiring shares in the Singapore-based Charles & Keith. Earlier this month I had written about how the luxury conglomerate had increased its stake in French firm Hermes spiking rumors of an eventual takeover. Louis Vuitton Moet Hennessy (LVMH) appears to be making some heavy-duty stake purchases in luxury firms.
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